Client: LingoAce

A clean and high-key marketing video for a prominent Chinese education centre. The approach here was to use split-screens and match-cuts to drive home the message about a 'blended' learning environment (home, and school). We are especially proud of a 360-shot that brings the viewer from the student’s home to the classroom in one smooth motion.

Client: ART SG

These projects are amongst our favourite, as it combines our personal interest in art with the challenge of finding the right story angles for each artist. Khairullah, the artist featured, was heavily inspired by his home, on the top floor of an old public housing block. We spent time with him as he brought us to various inspiration points (many of which involved large, roosting pigeons), and made some quick decisions about how to represent his work in relation to his home.

Client: Nature One Dairy

The client's goals were to introduce their brand to the market, and to position themselves as a premium brand. With so much depth in competition, we discovered through research that many, if not all, focused on a 'harder sell'. We opted for a short story-telling approach about the struggles of early parenthood. We wanted the video to immediately connect at an emotional level with young parents, without focusing too much on details about the product itself.

Client: SG Tech

A fast-paced promotional video for the annual Techblazer awards. We used dramatic cinematic lighting for the talking head segments to spotlight the award winners, as well as quick camera movements for the associated footage of our subjects in action. We also used a lively 'walkthrough' approach to show the full user experience of each subject’s project submission, an idea that only came about in a collaborative discussion with our subjects in the pre-production phase.

Client: Dementia Singapore

A light-hearted, 'bright and cheery' marketing video to promote a Dementia-friendly service, CARA, for Dementia Singapore. This was possibly our most interesting and challenging project. Our main talent, Steven, has dementia and would frequently ignore the script altogether and speak off the cuff, requiring lightning quick script re-writes and scene re-ordering within the tight shoot schedule.